A brand new bridal boutique with a unique twist opened this summer, in the heart of the popular suburb of Whitchurch. Pritchard and Moore is a luxury stand-alone bridal boutique on Tyn Y Pwll Road, stocking designer wedding dresses and accessories from the likes of Ellis Bridal, Jonathan James, Justin Alexander, Blue, San Patrick, Eva Jordan, Catherine Jane, and Ronald Joyce. The shop itself offers an indulgent atmosphere with beautiful, high quality dressing room facilities and the attentive, specialist service expected from a bridal boutique.Yet unlike a traditional independent boutique, all the profits from sales of wedding dresses go straight to Cancer Research Wales, the Welsh charity behind Pritchard and Moore.
Cancer Research Wales has sold wedding dresses at its Bridal Suite in Whitchurch since 2011, but has expanded the idea to launch Wales’ first stand-alone, not-for-profit bridal boutique. Many of the dresses stocked at Pritchard and Moore have been donated directly by designers or are ex-season stock given to Cancer Research Wales from other bridal boutiques. Other designer dresses have been donated by former brides who would like their special dress to be worn again and to also raise money for a vital cause. Brides searching for their dream dress for their wedding day can expect the same level of service and luxurious surroundings that they would find in any other bridal boutique, but also know that the money they spend is going straight to teams of leading cancer research scientists in Wales, who are making progress every day in the search for better treatments and cures for cancer patients.
Prices for a typical designer wedding gown range from £300 – £600, which is a significant saving on the usual prices of a designer wedding dress. The store’s name comes from two longstanding Cancer Research Wales trustees and eminent research scientists, John Pritchard and John Moore, who have both contributed enormously to the landscape of cancer research in Wales and beyond. The charity was set up in 1966 by a team of scientists and is marking its 50th anniversary. All the money raised by Cancer Research Wales stays in Wales to fund pioneering research into earlier diagnosis and developments in prevention and treatment of cancer.
Alison George, Pritchard and Moore Manager, said: “From the moment you set foot into Pritchard and Moore, you are our special guest. With unparalleled customer service, we ensure your visit with us will be one to remember. Our warm and welcoming staff believe your dress search is more than simply shopping – we provide a luxurious and exclusive experience tailored exclusively for you.” Laura Priddle said: “This is really a unique opportunity for brides to make the world of difference to the fight against cancer when finding their perfect dress. Weddings can be expensive events but by purchasing a dress from Prichard and Moore, they are not only potentially saving money but making a long lasting contribution to a vital cause.” So why not book an appointment with Pritchard and Moore today and help raise money for an amazing cause whilst finding your dream dress.